1. Information We Collect
We may collect the following categories of information:
Personal Information
Information you voluntarily provide may include:
Name
Email address
Phone number
Vehicle or service information
Appointment or scheduling details
Communication preferences
Any other information submitted through forms or inquiries
Automatically Collected Information
When you visit our website, certain information may be collected automatically, including:
IP address
Browser type and device information
Operating system
Pages visited and time spent on the website
Referring website URLs
Website interaction data
This information may be collected through cookies, pixels, analytics tools, and similar tracking technologies.
Communications Data
We may retain records of communications between you and Auto Focus, including emails, phone calls, SMS/MMS messages, appointment confirmations, and customer service interactions.
2. How We Use Your Information
We may use the information we collect to:
Schedule, confirm, and manage appointments or services
Respond to inquiries and customer support requests
Send appointment reminders and service-related communications
Provide updates regarding your vehicle or requested services
Send promotional or marketing communications where permitted by law or with your consent
Improve website functionality, user experience, and service offerings
Analyze website usage and marketing performance
Detect fraud, security incidents, or misuse of our services
Comply with applicable legal obligations
3. SMS and Email Communications
By providing your phone number or email address through our website, forms, or scheduling systems, you consent to receive communications from Auto Focus, which may include:
Appointment confirmations and reminders
Service updates and notifications
Customer support communications
Occasional promotional or marketing messages
Message frequency may vary. Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP to any text message.
You may unsubscribe from marketing emails by clicking the unsubscribe link included in the email.
Consent to receive communications is not a condition of purchase.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
Operate and maintain our website
Analyze website traffic and visitor behavior
Improve website performance and user experience
Measure advertising and marketing effectiveness
You may disable cookies through your browser settings; however, certain features of the website may not function properly if cookies are disabled.
5. Sharing of Information
We do not sell your personal information.
We may share information with trusted third-party service providers that assist us in operating our business, including website hosting, scheduling systems, analytics providers, customer communication platforms, and payment processors.
We may also disclose information when necessary to:
Comply with legal obligations
Enforce our policies or agreements
Protect the rights, property, or safety of Auto Focus, our customers, or others
Mobile Information Privacy
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Information sharing with subcontractors or service providers supporting business operations (such as customer service, appointment scheduling, or messaging platforms) is permitted. However, text messaging originator opt-in data and consent information will not be shared with any third parties.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, or misuse.
However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.
7. Your Privacy Rights
Depending on your state of residence, you may have certain rights regarding your personal information, including the right to:
Request access to the personal information we collect
Request correction of inaccurate information
Request deletion of your personal information
Opt out of certain data uses where applicable
To exercise any applicable privacy rights, please contact us using the information provided below. We may need to verify your identity before processing your request.
8. Third-Party Services and Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, policies, or content of third-party websites.
We encourage you to review the privacy policies of any external sites you visit.
9. Updates to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. Your continued use of our website after changes are posted constitutes acceptance of those changes.
